Hi, I'm Lynsey.

I design features and systems that bring structure and clarity to complex digital products. My work combines strategic thinking with hands‑on execution, crafting scalable solutions and cohesive experiences that make powerful tools feel effortless to use.

Case Studies

Ontra Atlas →

Zero-to-One application design, from business plan to launch. Modernizing Legal Entity Management by building a digital "single source of truth" for corporate records, generating $1M+ in sales within the first year.

Professional Experience

Ontra

Staff UX Designer

Oct 2024 - Mar 2026

Leading design system creation from scratch in Figma and Storybook. Serving as the sole designer for a new legal entity management app that drove $1M+ in sales in its first year. Collaborating with R&D leadership on product strategy and integrating AI/ML features.

Senior UX Designer

sep 2021 - oct 2024

Focused on solving complex user flows involving large datasets and system-level thinking to reduce cognitive load across multiple products. Mentored teammates on component usage and improved internationalization support.

Seaspan Corporation

Senior UX Designer

may 2019 - jul 2021

Sole designer working with a team of developers across the entire software lifecycle. Defined team workflows and educated stakeholders on design best practices. Led product strategy, feature reviews, and created comprehensive high-fidelity Figma style libraries.

Starz Entertainment

Senior UX Designer

jan 2014 - jan 2019

Platform Lead Designer for all television apps (Roku, Fire TV, Apple TV, Xbox, etc.). Managed UI design for new features across all digital platforms, ensuring consistency with brand standards and mentoring junior designers.

Interactive Designer

apr 2012 - jan 2014

Design and development of digital assets for affiliate and consumer-facing promotions. Combined UI design with coding (HTML/CSS/JS) to build microsites, landing pages, and animated promotional content.

Expertise

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Design Leadership

  • Product Strategy
  • Mentorship
  • Cross-functional Alignment
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UX & Product

  • Design Systems
  • Enterprise SaaS
  • AI/ML & API Integrations
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Tools

  • Figma
  • Data Analytics & Research
  • Prototypes & Generative AI
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Hi, I'm Lynsey.

I design features and systems that bring structure and clarity to complex digital products. My work combines strategic thinking with hands‑on execution, crafting scalable solutions and cohesive experiences that make powerful tools feel effortless to use.

Case Studies

Ontra Atlas →

Zero-to-One application design, from business plan to launch. Modernizing Legal Entity Management by building a digital "single source of truth" for corporate records, generating $1M+ in sales within the first year.

Professional Experience

Ontra

Staff UX Designer

Oct 2024 - Mar 2026

Leading design system creation from scratch in Figma and Storybook. Serving as the sole designer for a new legal entity management app that drove $1M+ in sales in its first year. Collaborating with R&D leadership on product strategy and integrating AI/ML features.

Senior UX Designer

sep 2021 - oct 2024

Focused on solving complex user flows involving large datasets and system-level thinking to reduce cognitive load across multiple products. Mentored teammates on component usage and improved internationalization support.

Seaspan Corporation

Senior UX Designer

may 2019 - jul 2021

Sole designer working with a team of developers across the entire software lifecycle. Defined team workflows and educated stakeholders on design best practices. Led product strategy, feature reviews, and created comprehensive high-fidelity Figma style libraries.

Starz Entertainment

Senior UX Designer

jan 2014 - jan 2019

Platform Lead Designer for all television apps (Roku, Fire TV, Apple TV, Xbox, etc.). Managed UI design for new features across all digital platforms, ensuring consistency with brand standards and mentoring junior designers.

Interactive Designer

apr 2012 - jan 2014

Design and development of digital assets for affiliate and consumer-facing promotions. Combined UI design with coding (HTML/CSS/JS) to build microsites, landing pages, and animated promotional content.

Expertise

Design Leadership

  • Product Strategy
  • Mentorship
  • Cross-functional Alignment

UX & Product

  • Design Systems
  • Enterprise SaaS
  • AI/ML & API Integrations

Tools

  • Figma
  • Data Analytics & Research
  • Prototypes & Generative AI
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