The Archives

I know, a portfolio is only supposed to show your "most recent, most bestest" work. Well, I guess I like to break the rules sometimes! I enjoy looking back on older work that I've done, seeing how my skills and aesthetics have changed over time, and recalling the vast variety of lessons I learned that have gotten me to where I am today.


Vinocopia Colorado

Ahh, my first paid project. Vinocopia was a boutique wine distribution company. They were based out of Minnesota, and were working on an expansion into the Colorado market. Previously, they had a simple one-page website that provided their customers with a phone number, email, and few lines of marketing text. They wanted a full-blown website where customers could find out about the company, team, recent news, and most importantly, a full product list with information on where and how to buy. They also wanted to be able to edit and update the website themselves, so of course, I turned to Wordpress. 

This was my first site built entirely with Wordpress, which was both challenging and exciting. At the time, CMS systems were really just starting to become popular, and the school I attended had not started teaching how to build and use these kinds of systems yet, so it was up to me to learn everything I needed on my own. I spent countless hours on Stack Overflow, Quora, and pretty much all of Chris Coyier's websites and books. I had to figure out how to create custom post-types and taxonomies, customize the UI with injected CSS, and even learn some basic PHP to create an age-gate. I created a product list that allowed users to view wines by varietal, brand, vintage, and country of origin. The clients had various imagery that they wanted to incorporate, and ideas about sections of information that they wanted to include, but no clear plan on how they wanted to organize or present all of it. So this was also my first project that involved real information architecture. I came up with a detailed plan for each section and page of the site, which went through a few iterations based on client feedback, and became the basis for the entire design.

The entire project took about 3 months (completed on schedule), and the clients were quite happy with the final result, and used the website for many years. Although Vinocopia is no longer in business, I have maintained an archived version of the site, which you can view here.


Louisa B Designs Branding and Website

Ms. B is a local jewelry designer, specializing in custom, handmade jewelry inspired by nature. She and I connected at a time when she was just starting to launch her own business. She wanted a website that she could use for promotional purposes, product showcases, and blogging. I also worked with her to create branded marketing materials, including a custom logo, business cards, and some packaging pieces.